Motta Schultz

Insurance Group

Project Scope

Highly Targeted Google Ads | Optimized Web Design for Conversion

At Motta Schultz, our primary focus revolved around crafting an optimized website design to maximize conversion rates, complemented by a strategic emphasis on highly targeted Google Ads. This involved thorough research and analysis of local competitors and the broader digital landscape to delineate our target audience and formulate an effective digital strategy. Our approach included the strategic placement of Google search ads and social media ads to channel qualified traffic, ultimately driving new business locally. Additionally, we undertook the task of defining new goals and implementing optimizations on the website to cultivate organic local traffic for sustained, long-term growth.